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With every New Year’s Eve countdown comes the resolution to get in shape, at least for the first few weeks.

LA Fitness helps you stay motivated all year long and reach your happy new me. #NewDayResolution 💪🏾

‘One more’ is never just one more, but you can always get more for less.
We repurposed footage from our previous spot and reimagined it for our sister gym, Esporta.

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Agency: The Woo
ECD: Chelsea Kauth
CD: Michael Blaney
ACD/Art: Matt Goldberg